Unsure about anything?

Your questions, answered!

We understand you may have questions as you navigate the process of building, growing, and optimising your property website. Below are answers to common queries. If you don’t find what you need, contact us and we’ll be happy to help.

real estate faq and guidance

Common questions:

We build property websites with SEO in mind, including:

  • Fast page speed and technical optimisation
  • Structured data (schema) for property listings and local pages
  • Clean URLs, metadata and image optimisation
  • Area/location pages for local search visibility
  • Guidance on content strategy to improve rankings over time

Yes. You can offer featured listings, boosted placements, subscription plans, and paid upgrades for agents/landlords. We can also support advertising placements and partner promotions depending on your model.

We can integrate secure payment providers so you can accept card payments and subscriptions for premium features (such as featured listings, membership tiers, advertising packages or tenant referencing add-ons). Exact options depend on your preferred payment provider and plan.

We’ll help you build a growth plan around:

  • SEO and local area targeting
  • Social and email marketing integrations
  • Lead magnets (valuations, alerts, saved searches)
  • Paid advertising strategies (where relevant)
  • Partnerships with local businesses and service providers

A strong user experience plus consistent marketing is the key.

Costs depend on the package and features you need. We offer clear pricing tiers for different listing volumes and functionality, plus optional add-ons (portal feeds, custom integrations, migrations and bespoke design). See our pricing page for a guide, or contact us for a tailored quote.

Common questions:

The timeline varies depending on complexity and features. Typically, a standard property website can be delivered in 4 to 8 weeks. More advanced platforms (portal feeds, complex integrations, multi-branch accounts, bespoke functionality) can take longer. We work with you to agree the scope, milestones and launch date from the start.

We offer comprehensive support to keep your website running smoothly:

  • 24/7 technical support for issues and troubleshooting
  • Ongoing maintenance, updates and security patches
  • Consultation on optimisation, marketing and SEO
  • Onboarding and training so you can confidently manage listings, enquiries, users and settings

Yes. Smart PropertySites is built for integrations, including:

  • Maps and geolocation (map search, ‘near me’, area pages)
  • Analytics and tracking tools
  • Email marketing and CRM platforms
  • Property software and portal feeds
  • Payment providers for upgrades, featured placements or subscriptions

Tell us what you use today and we’ll recommend the best approach.

No. We provide an easy-to-use dashboard so you can manage listings, photos, enquiries, users and settings without coding. If you ever need advanced customisation, our team can help.

Absolutely. Your site can be fully customised to match your brand - from logos and colours to page layouts and content. Designs are responsive and mobile-friendly, ensuring a seamless experience across devices.

Security is a top priority. We implement best-practice protections including:

  • SSL encryption
  • Secure authentication and role-based access
  • Regular security updates and monitoring
  • Secure payment integrations (where applicable)
  • Backups and recovery options
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